Showcasing the Ambition to Transform Energy Access in Africa and Beyond.
Ceneco Green Power is a Nigerian solar energy firm that specializes in installing and maintaining solar systems for off-grid rural, commercial, residential, and agricultural applications. It intends to launch an electric vehicle service and AI-powered solar monitoring devices soon. The corporation is changing its name to highlight technological innovation and sustainability. To improve user experience and reflect this new identity, our team re-designed their website.
The company's new brand was not fully represented on the old website, which also had problems with confusing offerings and low credibility.
The website will showcase the brand’s innovative clean energy solutions with a modern, visually appealing, and fully responsive design. It will clearly present key services to meet stakeholders’ needs, using intuitive navigation and engaging user journeys to enhance interaction. Additionally, strong calls to action and simple contact options will drive inquiries, making it easy for users to connect and take action.
Visually Appealing Design
Develop a modern, visually appealing website that reflects the brand’s innovative approach to clean energy while ensuring a seamless, responsive experience.
Intuitive Navigation
Present key services clearly to meet stakeholders’ informational needs, using intuitive navigation and engaging user journeys that enhance interaction.
Drive Inquires
Drive inquiries with compelling calls to action and easy-to-use contact options, making it simple for users to connect and take the next step.
We have designed both dsesktop version and movile version.
Project Plan
1
Kickoff Meeting
Project Plan
Project Brief
Research
2
Stakeholder Interview
Competitive Analysis
Website Analysis
Midpoint Presentation
Strategy Development
Design
3
Information Architecture
Design System
Ideation & Wireframe
Desktop & Mobile Prototype
User Testing
Final Deverables
4
Final Presnetation
Figma Prototype
Design Guide Document
We navigated several challenges, including limited local insights into the culture and market, as well as resource constraints.
Geographical limitations required the team to work remotely, making it difficult to gain firsthand knowledge of Nigeria’s local market dynamics, customer behaviors, and challenges. Without direct access, we relied on digital research, collaborations with Ceneco’s stakeholders.
Remote Work & Limited Local Insight
1
Understanding and respecting cultural nuances in the Nigerian market was a key consideration. Adapting to local customs, values, and communication styles required a culturally intelligent approach to ensure meaningful engagement with the target audience.
Cultural Sensitivity
2
Budget and time limitations posed challenges to the project’s execution. To overcome these constraints, we took a strategic approach by prioritizing key tasks, streamlining processes, and leveraging cost-effective solutions to maximize impact while staying within available resources.
Resource Constraints
3
Analyzed the global markets and competitors where solar energy is valued the most – Nigeria, USA, Europe. The research provided global website development, branding, and user engagement. The study provided insights to understanding the innovative trends in website design, content strategy, and communication of key messages, which can help identify best practices.
Competitor Audit
By analyzing diverse approaches, we were able to identify the follwoing key features that resonate with target audience
information hierarchy and content strategy
user flows and mental models
micro-interactions and usage efficiency
visual design and brand guidelines
Insights 1
What’s included
Company History
Team Bios and Core Values
Achievements and milestones
Customer Testmonials
Insights 2
What’s included
Services Storytelling
Dynamic Experience
Enhancing User Engagement
Promoting Brand Loyalty
Insights 3
What’s included
Engaging, User-Friendly Website
Communicates the Brand's Messgae
Consistent Use of Colors, Iconography
Storytelling Imagery
Ceneco's Advantages
Ceneco is known for producing high-quality, dependable solar solutions that are accompanied by a smooth installation and maintenance process. To ensure great customer pleasure, the organization stresses honesty and trustworthiness in business.
Challenges & Pain Points
One of the primary issues noted is the difficulty in efficiently directing consumers through the sales process. Furthermore, there is a challenge in articulating the value of higher-quality solar products, which influences customer desire to invest in premium options.
Future Vision
Ceneco intends to integrate IoT and AI technology for real-time monitoring of solar systems, providing consistent and stable energy production. The company also intends to broaden its product offerings to include solar-powered solutions for electric vehicle charging, putting it at the forefront of sustainable energy innovation.
Based on our research and key insights, we developed the following strategies to strengthen Ceneco Green Power’s market positioning and customer engagement:
Visual Design Strategies
By aligning design and communication with Ceneco’s mission, we aim to build an experience that resonates with users and positions the brand as a trusted leader in sustainable energy.
To refine the information hierarchy and architecture, we facilitated a card sorting activity with the client. This interactive session helped us better understand their perspectives on content organization and priority. Building on these insights—along with findings from competitor analysis and stakeholder interviews—we developed a site map that aligns with Ceneco’s business goals.
We undertook a complete redesign of all pages to enhance usability, accessibility, and alignment with business objectives. Our approach was guided by user research, stakeholder insights, and best practices in UX/UI design, ensuring a seamless and engaging digital experience.
The client appreciated the research-driven design approach, acknowledging how the final deliverables effectively highlight CENECO’s innovative vision, strengths, and customer-focused services. They particularly valued the attention to detail and the way storytelling and technology were seamlessly integrated into the Homepage, About Us, and Service pages. We established a design guide document alongside the Figma mockup.
